Writing a will to protect your business


Everybody over the age of 18 with any assets needs to have a will, no matter what their marital status is. If you run your own business or have children, it is even more vital that your will is up to date to ensure your family (and your employees) do not have to deal with […]

10 Common and effective emotional triggers when marketing

Digital Marketing

It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers. Your copywriting should accomplish two goals: It should make consumers […]