Leverage the Human Factor to advance your company.

We live in an amazing era of technology-driven transformation that’s redefining how we sell, market,communicate, collaborate, innovate, train, and educate — all in an amazingly short period of time.With that said, though, we don’t want to lose sight of the fact that the future is a human future. Andwhen it comes to humans, it’s all […]
The Stockdale Paradox

Some of the best lessons I’ve learned about personal development come from a book that isn’t aimed at the personal development market at all. It’s a book about business and leadership, called Good to Great. Author Jim Collins and his research team spent five years trying to identify the common factors that separated good (or […]
Writing a will to protect your business

Everybody over the age of 18 with any assets needs to have a will, no matter what their marital status is. If you run your own business or have children, it is even more vital that your will is up to date to ensure your family (and your employees) do not have to deal with […]
10 Common and effective emotional triggers when marketing

It is important to appeal to consumers’ emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you’re moved to action by an emotional response to marketing messages, so are all consumers. Your copywriting should accomplish two goals: It should make consumers […]
Recognition for outstanding work in coaching.
Kevin Kerley, founder of Bethebestyoucanbe Ltd, was recently recognized as the Business & Executive Coaching Chairman of the Year in Yorkshire. Bethebestyoucanbe specializes in coaching and mentoring CEOs and business leaders through individualized meetings, senior team retreats, and board strategy sessions to accelerate their personal and professional growth. Kevin has 16 years of experience coaching […]
Spirituality in the Workplace
Spiritual Quotient is the new mantra for organizations today. Companies like Ford, Nike, Boeing, AT&T, Lotus, and Taco Bell alike, have all begun incorporating spirituality into the workplace. A spiritual revival is sweeping across corporate world as organisations are emphasising on spiritual quotient in addition to intelligence quotient and emotional quotient. But why is it […]
10 ways to increase your efficiency at work
In the workplace, productivity, innovation and efficiency are always key—we all want to build a better mouse trap (and do it before anyone else!). If you’re ready to become a master multi-tasker with laser-like focus, keep scrolling for 10 get-it-done tips that will have you enjoying your corner office in no time. Delegate like a […]
Are you too busy being busy?
We hear it all the time – ‘I spend too much time IN my business, and not enough time ON my business’. So how do you spend quality time on your business, but still make sure your day to day work gets done? Where to start First work out how much of that ‘busy being […]
The Power of Silence
In business, communication silence is an often neglected yet powerful tool. Many people make the mistake of thinking they will get noticed, get ahead even, by speaking as much as possible, by offering opinions, sharing (showing off) knowledge or making suggestions. When we look at developing our own or our colleagues’ communication skills we should […]
5 Ways to Win Back Lost Customers
Loyal customers are the most profitable. Here’s how to start winning back the ones you’ve lost. We’ve heard a lot of people talking about losing business but there hasn’t been as much discussion about where all those customers went. And that got me thinking about lost customers. When the economy tanked in 2008, a lot […]